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Roozbeh MonfaredSenior Product Designer
Roozbeh Monfared sitting on a sofa, smiling

Who’s writing

Hey, I’m Roozbeh.

I design digital products that make complex tasks easier.

I’m Roozbeh Monfared, a Senior Product Designer with over 10 years of experience across sports, travel, e-commerce, and business software. I use research and product data to understand user needs and turn complex journeys into clear, useful experiences.

At Aparat Sport, I’ve worked on experiences that help fans discover content, return for live matches, and take part in the game. I also designed GameClub, which attracted more than 300,000 participants in one season and supported around 70,000 registrations and 30,000 app installs.

My approach starts with understanding how people use a product in real situations. I work closely with product and engineering teams, test ideas through design and prototypes, and focus on making each step easier for users. I also designed and built Spectro, a Figma plugin and web app for creating and managing color palettes.

Outside of work, I enjoy traveling and making coffee. I’ve recently started learning the piano, and I like exploring how things work, from toys to LEGO sets and other hands-on projects.

  • Tehran, Iran
  • Open to select opportunities

My journey through design

A short view of the teams, products, and results I have helped shape.

  1. Senior Product Designer

    Apr 2024 – Present · Iran

    Sabaidea (Aparat Sport, Filimo)

    I design sports experiences that help fans discover content, return for live matches, and take part in the game.

    • 300K+ GameClub participants
    • 70K new registrations
    • 30K+ app installs

  2. Senior Product Designer

    Dec 2023 – Sep 2025 · Canada, Remote, Part-time

    InstaHop

    I helped travelers plan and book trips through a guided itinerary experience and a planning tool for partner businesses.

    • Reduced itinerary completion time by 25%
    • Increased plan creation from 9% to 12%

  3. Senior Product Designer

    Jul 2022 – Dec 2023 · Iran

    Mupra

    I designed business tools that help owners understand performance and manage daily work, including a modular dashboard and restaurant workflows.

    • 10–15% lower preparation time
    • 50–70% fewer duplicate tickets

  4. Product Designer

    Sep 2020 – Jun 2022 · Iran

    14Bazikon

    I improved the fantasy football experience, with a focus on team creation, engagement, and fair play.

    • Reduced team-creation time by 15%

  5. Product Designer

    Jan 2019 – Sep 2020 · Iran

    Digitaleman

    I designed e-commerce features and internal tools to improve product discovery and support daily store operations.

    • Introduced pre-orders and tools that reduced manual work

  6. Freelance Product & UX Designer

    Dec 2013 – Dec 2018 · International

    Freelance

    I designed digital products and user experiences for online brands across different industries.

    • Delivered design work for 40+ online brands

How I work

  • Understand people in context

    I observe how people use a product in real situations, then use what I learn to guide design decisions.

  • Make complex tasks easier

    I simplify journeys so people can find what they need and complete important tasks with less effort.

  • Connect design to results

    I use research and product data to understand whether a design improves discovery, engagement, or task completion.

  • Build and learn

    I use prototypes and code to explore ideas, test directions, and understand how a product works from end to end.