Make it simple, but Significant.
I’m a Senior Product Designer with 10+ years of experience designing large-scale digital products. I work on gamification systems, live sports experiences and business tools that turn complex problems into clear, measurable user experiences.
Stories behind the build
How Game Club made watching football more interactive
A motivation-led gamification experience that turned football viewing into a social, competitive, and recurring participation loop.
How Information Architecture Increased Content Discovery on Aparat Sport
A new information architecture for Aparat Sport that connected matches, teams, leagues, sports, and video content to increase discovery and viewing depth.
Designing Instahop: From Travel Search to Personal Journey
A human-guided travel-planning experience that helps travelers discover local experiences and build personalized itineraries around their preferences, budget, and schedule.
More Than a Player. A Live Match Experience.
A multi-device live player redesign that brought match information, social interaction, key moments, and lightweight gamification into one focused viewing experience.
Designing a Kitchen Display System for Faster Order Preparation
A Kitchen Display System that helps restaurant teams manage high order volumes, notice order changes, and prepare items with fewer counting errors.
Designing a Modular Business Dashboard for Better Decisions
A modular business dashboard that brings key reports into one place and helps business owners turn daily data into clear decisions and actions.
Designing Spectro: A Smarter Color System Workflow for Figma
A Figma plugin that helps designers generate balanced neutral and semantic color systems for modern light and dark interfaces.
Reducing Cognitive Load in Restaurant Order Entry
A streamlined order-entry experience that helps restaurant servers find products faster and navigate between categories more efficiently.
Tech Stack
Figma
ChatGPT
Claude
Framer
PostHog
Clarity
Google Analytics
Google AI Studio
Hotjar
Notion
Jira